Sonoma has been making pasta since 1987, which means it has survived every food trend that ever tried to replace it. Low carb came and went. Sonoma stayed. Gluten free had its moment. Sonoma stayed. The bowl on the table, the steam, the argument about whether it needed more salt—that never went anywhere, and neither did we.
This is pasta for everyone, which sounds simple until you think about what everyone actually means. It means the kid who only eats it plain with butter. It means the grandmother who will not tell you the full recipe. It means the person eating it cold out of the fridge at midnight, alone, happy. Sonoma is not precious about any of this. It just wants to be in the bowl.
1987
The year Sonoma was founded—pasta was already ancient. We showed up late to a very long party and had no intention of leaving. Some things do not need reinventing. They need to do well, consistently, with good wheat and enough salt in the water.
Play With It
The best thing about pasta is that it does not behave. It slides, it tangles, it ends up on your shirt. Children understand this immediately. Somewhere along the way adults forget it. Sonoma would like to remind you that food that makes you laugh while you eat it is not a lesser food. It is the whole point.
For Everyone
Not a demographic. Not a lifestyle. Not a mood board. Everyone means the table is big enough and the pot is full and nobody is eating alone unless they want to. Sonoma has believed this since 1987 and will keep believing it long after the next trend arrives and politely excuses itself.
